GOOGLE ADS FRAUD: SEARCH ENGINE OPTIMIZATION/ CUSTOMISATION FRAUD TECHNIQUES

The customer body stated Google just needed individuals to have a Gmail account to produce adverts which, while it did assess those that were sent, it did not validate whether business existed or was genuine, neither request evidence of ID.

Defrauders can produce and also upload adverts for phony companies on Google “within hrs”, according to a Which? examination.

In much less than a hr, the advertisements Which? The phony advertisement for Natural Hydration showed up over the main NHS Scotland web pages when individuals browsed for “hydration guidance”

Information of its searchings for comes weeks after the Advertising Standards Authority revealed it was releasing a UK “fraud advertisement alert” system in collaboration with systems consisting of Facebook and also Google, “to aid take on fraudulent advertisements”.